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Mobile usage plays a huge part in our lives. Checking smartphones at least several times a day has become a routine for most of us. For years, the only way for enterprises to outreach mobile users was by creating a native (or hybrid) mobile app. But today, the PWA technology has become an alternative solution for businesses of any size to engage with active mobile users.
Progressive web apps work as websites but provide an almost full native mobile app experience. Users can get push notifications, work offline, and view screen-responsive pages. Even if you don't have a native app but want to reach mobile users, it doesn't matter anymore whether they have a poor Internet connection or don't have it at all.
We can define the advantages of progressive web apps for both business owners and users:
- Improving conversion: Fast-loading pages prevent users from giving up the application. Also, they help customers quickly find what they want.
- Increasing engagement: Push notifications instantly alert users on new content.
- Working reliably: Due to pre-caching, progressive web apps work even without an Internet connection.
What is a native app? In simple terms, a native app is an application that is built for a particular mobile device (smartphones or tablets). Users install them directly on their mobile gadgets. Native apps can be found on specific online stores or marketplaces such as Google Play or App Store. These are key characteristics of progressive web app vs native app. As you can see, both of these solutions are designed to help brands engage with their mobile users. Now let's dive deeper into the pros and cons of PWA and Native apps. Pros of PWAs
The time has come to take a closer look at the key advantages of progressive web apps. They will show how you can achieve your business goals with fast-loading PWAs.
PWA software is updated automatically. Users are not bothered with permission requests or distracting notifications. Still, they use the latest version of a progressive web app every time they access it. There is no need to publish app update into the store, you can update PWA directly over-the-air and all users will receive this update instantly.
Cost-effectiveness is one of the key benefits of progressive web apps. The technology helps companies cut expenses significantly. With the PWA approach, companies no longer need to build, maintain, and update separate versions for iOS and Android. As a result, the total cost of a completed PWA solution is significantly lower compared to a native app.
- Independence from app stores
As soon as a native application is completed, it should be added to major app stores. Google Play, App Store, and Microsoft Store set high requirements for apps they include in their databases. It may take too much time and money to satisfy them. Besides, App Store and Google Play take a 30% commission from the price of paid applications and in-app purchases. In this regard, PWAs that are not necessarily added to app stores are winners. They free developers of complicated reconciliation procedures. Cons of PWAs
Beware that PWA software is not flawless. Below we have listed the main drawbacks of progressive web applications.
- Restricted functionality compared to native apps
It has been said that PWAs are basically websites. Still, native apps outperform them in terms of functionality. For example, progressive web apps cannot access calendars, contacts, browser bookmarks, alarms, etc. Also, they cannot intercept calls or SMS.
- PWAs drain the device's battery
- Limitations for iOS users
It should be said that specific features of a PWA, for example, push notifications, work fine for Android devices only. Among other functionality unavailable for PWA on iOS, we should mention Face and Touch ID, Siri, and speech recognition.
Experience is still far from the native in terms of smoothness, animations and loading times. But not all projects need that. Pros of Native apps
Better UX Native apps are built with a particular operating system in mind. It means that developers adhere to specific UI standards for each OS to enhance the user experience. As a result, the app flow becomes more natural and users can interact with it by using gestures and actions that are already familiar to them.
Application speed is a crucial factor for many customers. Since the technologies used for native app development process the code faster, the app loads faster as well. As a result, customers are provided with a much better user experience.
Full access to the device hardware
If your application requires integration with the device hardware, PWA technology will not work for you. At the same time, native apps will have access to gadgets' functionality, including camera, GPS, touch screen, etc. Cons of Native apps
Finally, let's take a look at some important drawbacks of native apps. After that, you will be able to define which solution - native vs progressive web apps - will suit your business the most.
Unless you opt for cross-platform development, you will need more funds to build and maintain a native app since there will be two separate versions for each platform - iOS and Android. The thing is that you will need two development teams to create your app. Given that, the final cost of a native application will become twice as expensive.
- Longer installation process
To install a specific app on your phone, you need to find it in the app store. Then, your desired program needs to be downloaded. After that, the installation process will finally begin which can take some time.
In this article, we made a detailed comparison between PWA and native apps. As you can see, both technical solutions have advantages and disadvantages. That is why there are no winners or losers in the fight called "PWA vs native apps". Speaking frankly, asking a question like "Are PWAs better than native mobile apps?" is not relevant. Each of them fulfills a certain task and meets particular business requirements.